Seasonal First Impressions is a column where I detail my thoughts, however brief or long, about a currently-airing anime’s first episode or so.
“Magic is a miracle that makes the world vibrant.”
When she was a young girl, Coco [Motomura Rena] purchased a book at a festival. This book, sold by a mysterious magician in a mask, is the inciting object of Witch Hat Atelier‘s story, and Coco obtaining the book in the first place is, thus, where our story begins, at least in a chronological sense.
Witch Hat Atelier‘s first episode isn’t much of one, would be the problem. The practice of releasing double or even triple premieres is an increasingly common thing. It’s often rather exasperating, in fact, but in the case of Witch Hat Atelier specifically, I understand completely why they went this route. Because if you were to only see that first episode, you’d only get half of the picture. Nonetheless, we do have to start at that festival, with that book and the pictures within it, central as they are to this story and, perhaps more importantly, what I want to discuss about this story.
If you want to recap the first episode, that’s very easy. Coco, daughter of a fabric seller, is a young girl obsessed with magic due to her acquiring that book as a very young child. Magic is everywhere in the world of Witch Hat Atelier, lighting up cobblestones beneath one’s feet, purifying a spring so one can drink from it, but the how is a mystery. Coco—everyone, really—is led to believe that magic is a matter of blood. You are born able to use magic, or you aren’t. Those who are so born are witches, and everyone else is just a regular ol’ person.
This is how, just to name an (unfortunate) cultural touchstone, Harry Potter, for example, handles things, with its convoluted throngs of wizarding lineages. (Although the general concept is hardly unique to that series.) Related to its presence there, though, I have always, to my core, hated this approach to magic in fiction. Some of this has to do with my own real-world practice of eclectic neopagan witchcraft, some of it has to do with personal beliefs about the nature of life, the world, talent, and skill. Some of it is just pure preference, in that I think it’s lazy worldbuilding. I also think it often leads to worlds rife with unfortunate, unconsidered implications about what the existence of inborn gifts of that nature might lead to or imply. It is something I have many problems with, to put it mildly.
However, I don’t bring all this up to criticize Witch Hat Atelier. Because what Coco and most others believe is not necessarily what is actually true. One day, a witch named Qifrey [Hanae Natsuki] visits her mother’s shop. While there, he takes a noted interest in her picture book, but mostly, he offers to fix a broken-down carriage—a carriage pulled by flying horses—when some neighborhood kids break it. (Being a handyman is, too, the job of a witch in this world.) Qifrey asks that he be left to the repair alone, he doesn’t want any prying eyes on him. Coco, precocious child that she is, outwardly agrees, but cannot resist the temptation to see magic performed. Sneaking into a crawlspace above him, she watches him work, and she learns the truth as he slowly sketches out a series of magic circles. Magic, in the world of Witch Hat Atelier, is not cast, but drawn. Anyone with a fountain pen, a bottle of special ink, and the proper knowledge can work miracles.
The knowledge of this fact is a secret, of course. Witches are sworn to keep this fact from the public, and this immediately, drastically changes both what magic literally is in the context of the events of the story and also its broader use as a tool of metaphor. There is a reason we devote more or less the whole first episode to this revelation—that and Coco being cute, of course—and it’s because Witch Hat Atelier is very interested in laying out what magic means and can be in very plain terms before it does anything else. Magic can be done by anyone, which nominally makes it accessible and democratic. But the witches themselves keep this knowledge from everyone, so magic is controlled as well. This pulls us back to the “wizard lineage” issue to some extent, but makes it an intentional point of consideration as opposed to a thoughtless byproduct. With this, Witch Hat Atelier wants to get us thinking.
If magic can create great works of beauty and provide numerous benefits to the world—and from what we see here, it can—it can also be terrifying. These are the central tensions that the story returns to over and over, and that last point is the note the episode ends on. Coco, now knowing that magic can be done by anyone, practices copying the many seals depicted in her picture book. She does not actually know what they do, mind you. She’s just trying things out and, essentially, guessing. Her first several spells are minor; a tiny fireworks show, a sprouting flame, but when she realizes that larger circles are more powerful and well-drawn ones even moreso, she gets the idea to simply trace the seals in the book. Nearly as soon as she’s finished attempting this, Qifrey bursts through her window, just in time to save her from a spell gone horribly right. Her entire house, and the fabric shop within, bursts into erupting waves of crystal, turning everything inside into a blue, prismatic, frozen-solid glitter. Qifrey is in time to save Coco, but not Coco’s mother, who is caught in the petrification and turned to a crystal statue instantly.
That is the note that episode one ends on. Coco’s childhood in ruins beneath her as Qifrey holds her tight in the air. Initially, he’s quite set on erasing her memories—by implication, the standard procedure for people who find out about magic but aren’t supposed to—but after some pleading from Coco, and the realization that without her picture book he’s down a lead about “them” (how vague and scary!), he changes his mind. Instead, he will take her as an apprentice. And so the stage is set for our real story.
But, of course, we can’t get to that without all of this. It’s foundational, establishing the contradictions of magic in this world and giving us reasons to both find awe in it and to fear it. The visuals, it must be noted, are laser-focused on getting all of this across. Coco’s first fledgling attempt to draw a magic circle fills her—and us—with a genuine sense of wonder as the circle literally floats off the page and then explodes into a crackle of glittering fireworks.
At the same time, the sense of fear and panic at the cascading crystal waves of Coco’s unintentional petrification of her own home is overpowering, it’s enough to strike genuine terror into a person. We immediately, intuitively, get it. This is the joy magic can bring, this is the danger magic can bring. We understand from the very first episode both the limitless potential for magic and how that potential might be turned to destructive ends; why we might want it to be free and thrive, and why we might want it cordoned off and controlled. As I say, contradictions. (On a less literal level, these are all still true. To me, magic is art, in its infinite capacity to both hurt and heal. But no single one to one metaphor works entirely.)
Something much more straightforward, it must be said, is that all of this is so effective that it should instantly dispel any worries over this adaptation. The Witch Hat Atelier anime was highly anticipated, and it comes to us from BUG FILMS, specifically a team headed by director Watanabe Ayumu (also simultaneously working on Akane-banashi, busy guy) and his assistant director Shinohara Shun. There was some understandable apprehension about BUG’s involvement with the project. Some of this simply stemmed from the long gap between the anime’s announcement and its premiere, but some stemmed from the unfortunate and severe broadcasting delays suffered by BUG’s last and only other TV anime project, Zom 100. (I don’t know if the Zom 100 premiere writeup is the article I’ve penned for this site that’s aged the most strangely. It must at least be up there, though.) Still, I think the fact that the Zom 100 debacle was an entire three years ago, the involvement of a different director here, and the quality of these first two episodes should allay these fears. In addition to the visual strengths I’ve already discussed, there’s also a truly charming use of pop-up storybook animations that mimics the use of similar in the manga without feeling quite one to one. Overall, I’d say this is the rare adaptation that is stridently faithful to the source material without feeling overly staid. That’s a very hard needle to thread, and the team working on the anime should be proud that they’ve accomplished it.
This all continues to be true in the second episode, the more subdued half of the premiere. One thing to know about Witch Hat is that it is a slow story for the most part, and accordingly this second episode is almost entirely about Coco getting settled in to the titular atelier, the small hillside school where she will be learning her new craft. Craft really is the word for it, too, as this episode also goes into more detail about how magic actually works, breaking down the different parts of the seals and how they affect the outcome of a given spell. It is as much science as art, like so many of its analogues in the real world, and getting to see Coco try—and fail!—to learn the basics of the craft is one of Witch Hat‘s little joys.
There’s also quite the primer on the history of magic here. Qifrey explains how, once upon a time, everyone simply knew how to use magic. This, of course, led to spells being developed so horrible that they defy description—the first application of any technology is warfare, after all—until one day, some banded together to put a stop to all this. Somehow—the details are left very vague—they cast a spell that wiped the memory of magic from all but a select few, leading to the current status quo. This is all told in a very broad-stroke way, but a way that’s believable within the series’ context. We are getting, more or less, the “official” version of things here, and we also detour into how Coco will have to pass a handful of trials before she’s considered a true witch and is permitted to enter the Tower of Tomes, the witches’ own Library of Alexandria, where she might perhaps discover the secret to rescuing her mother.
Qifrey also explains what separates permitted from forbidden magic. The short version? Anything cast on the body, other than the spell to erase memories to keep the secret, is forbidden. This means nothing that can harm another person, certainly, but it also means no teleportation, no direct flight, not even healing magic like we might find in so many other fantasy settings. Again, we come to contradictions. It is immediately obvious why anyone would want to keep things this strict and this simple, but it’s also obvious why some might object to this. So far in this narrative, no one does, but the very fact that this magic is “forbidden” as opposed to simply “lost” all but tells us outright that some do.
Whatever that may eventually entail, this is also a rather domestic episode. We also meet Qifrey’s three other students here, carefree and energetic Tetia [Haruki Kurumi], who is the first to greet Coco and does so with open arms, the coolheaded and somewhat detached Richeh [Tsukishiro Hika], who we learn perhaps the least about here, and finally, most importantly, there’s Agott [Yamamura Hibiku].
Agott, serious, disciplined, with inkstained fingers, makes herself immediately known as Coco’s foil. Coco, despite the harrowing experience of accidentally petrifying her home and mother, is still bright-eyed about the prospect of learning magic and is, in some sense, perhaps even naively optimistic about her own ability to reverse her mother’s fate. Agott, like all of Qifrey’s other students, has heard rumors of an Outsider who enacted a forbidden spell and is now being taken in as a witch. Unlike Tetia and Richeh, she is very blunt about how this has colored her perception of Coco; she thinks there’s essentially no chance that she’ll ever see her mother again, and she doesn’t think she’ll ever be a proper peer of Agott herself or the other girls in the atelier.
Whether or not that’s true remains to be seen. The very day after taking in his new apprentice, Qifrey heads off to attend to business at the ‘Great Hall’—whatever that may be the domain of knowledge of manga readers alone, for the time being—and Agott promptly challenges Coco to a test, presumably of her own design. Whatever awaits Coco, it is unlikely that Agott’s skepticism is the last, or most dangerous, thing she will have to face.
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