Finally, some actual original anime writing for my anime blog, eh? It’s nice to get into the swing of things of getting my ideas sorted without worrying too much about the formal aspect. So let’s cut to the chase.

Over the past couple of weeks, I’ve been intermittently taking in turn-of-the-decade classic The Idolmaster in 2-4 episode chunks. I’m still only halfway through the series (I have episode 12, “Last Stop On A One-Way Road”, on pause as I write this, and will be finishing it before I write much of this post) but now felt like as good a time as any to jot down some thoughts on it.
For one thing, despite premiering only a year after Angel Beats! (a show that is on my mind solely because I recently watched it for the first time too), I’m struck by how sharply different they look. When I reviewed it in the waning days of last year, I was interested in how un-2010s AB! looked, and I remain convinced that, stylistically, it’s something of a capstone to the Haruhi Era. IM@S, by contrast, looks so 2010s that it seems like it could’ve come from almost any year of the decade. The main telltale sign that it’s an earlier, rather than later, period idol series is that the dance sequences are still hand-drawn, as opposed to defaulting to the CGI-aided approach that’d later become the norm. It does also occasionally suffer from spotty drawing quality, but, not everything can be perfect.
Idolmaster kind of gets sold by its diehards as “the one idol anime you have to see”, even if you don’t really like the genre (and speaking personally it’s kind of in the lower half for me, as far as anime genres that tend to have all- or mostly-female casts). I wasn’t entirely sure what to expect when I started it. I was confident it would at least be well-made, but that doesn’t of course guarantee that it’d vibe with me specifically. Especially since I’m not huge on the genre in general (though with Zombie Land Saga a few years ago and 22/7 this season I suppose that’s changing).
What genuinely surprised me, first and foremost, was how committed the show is to selling itself as an underdog story. 765 are not perfect queens who can do no wrong. There is no Beyonce and this is not Destiny’s Child. Both in the actual plot, and, to my surprise, the character writing especially, the series takes great pains to demonstrate that these are people. People who have their own hopes, dreams, and fears. And that “getting to the top”, glamorous as the idea might be, is both hard and sometimes kind of banal. One of the first episodes of this thing has our girls guest on a kind-of-demeaning local TV spot that is a cooking-themed gameshow hosted by a frog puppet. It’s not exactly glitzy.
None of this is new ground for idol shows now, of course. I’m not sure how innovative the idea was in 2011, either. But it’s really the character writing aspect that makes all of this connect so well. Even the characters that at first seem like goofy one-note moe` archetypes eventually come into their own. Miki is the big example that comes to mind here. She’s introduced to us with no particular fanfare and for a while basically all we know about her is that she likes taking naps. If you’re the deep-reading type you might (correctly) intuit that she’s rather fickle, but not anything beyond that.
Episode 12 is mostly about Miki, after a misunderstanding where she mistakenly thought she’d be able to join sub-unit Ryuuguu Komachi, she skips out on practice for an upcoming concert and goes MIA. We learn more about Miki here than we have in the prior 11 episodes, and it’s a really strong example of how to do a lot of character-building in a very short time. We see what she does when she’s upset, things like spending time wandering around the city and ducking into and out of all sorts of shops.
We see her reveling in attention she gets from what appears to be a group of model scouts, who she then briefly sings for.
Without explicitly spelling anything out, these sequences (which last maybe 15 minutes in total), convey that she’s a sort of “free spirit longing for an anchor” type. The show does cheat exactly once by explicitly giving us the cause of all this (parents who encourage her to do whatever she wants), but it’s still an impressively detailed character study to squeeze into a single half-hour episode. All the while, her fellow idols have to, in another case of the show being unexpectedly down to earth, seriously contemplate what might happen if she simply doesn’t return.
The Producer (who is himself surprisingly well-written given his role in the cast) does manage to convince her to come back, and the episode ends with a neat little bow of dialogue here:
Miki realizing what she really wants and acting on it is great, but it’d be meaningless without the buildup earlier in the episode. It’s quite a lot of heavy lifting done in just a short amount of time.
And all this is just for Miki, mind you. The show has slowly been building up similar stories with almost every other member of the cast.
I’ve found myself drawn to several different characters, honestly. Which is a great sign for something with this many. Some I expected to like–Takane’s weird sideways charisma and Chihaya’s stoicism, incredible singing voice (not to knock any of our other girls, but both in fiction and out, you do not really have to have an amazing voice to be a pop singer, you just have to know your instrument) and obvious, though so far largely unexplored, troubled past make them easy favorites. I also love Makoto despite her “cool girl who desperately wants to be seen as cute” card being a bit rote. Others, I was quite surprised by. I’ve really come to appreciate Haruka, who the OP seems to frame as the “main character” even if that’s kind of a silly concept with a cast this large. She has what is probably the simplest personality–she’s hardworking, kindhearted, and has always wanted to be an idol–but it’s just sold so well! Any time she’s upset or struggling I find it impossible not to root for her, I hope the show explores her character a bit more in its latter half.
There’s some other random details I really like too. On the obvious end, the fact that there’s so much music in each episode is just great. It’s not all entirely my thing (I like J-pop well enough but some of the songs in this series specifically lean a little too over on the twee side) but it does really make it feel at times like you’re watching some kind of narrative documentary about the group. On the more minor side, there’s lots of stuff big and small that goes in to making 765 feel like a bit of a ragtag operation, especially near the start of the show. Everything from long blocks of no gigs to the idols’ ages ranging pretty widely (the youngest two are 13, the oldest, 21). It’s not quite the indie idol anime I would love to watch some day–I find that particular subculture endlessly fascinating–but it feels earnest.
So yeah, that’s where I’m at with Idolmaster right now. I’m liking the show so far, I’m not sure if I’ll write about it again before I do my proper review, but either way, I hope you enjoyed this little ramble.










