Seasonal First Impressions is a column where I detail my thoughts, however brief or long, about a currently-airing anime’s first episode or so.

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Yua Serufu (Konomi Inagaki, in her first lead role) has a problem, and no, it’s not that the official translation of her show ignores the truly stunning pun baked into her name. It’s that she and her very best friend, the uptight but diligent tsundere Miku “Purin” Suride (Kana Ichinose), have ended up going to different high schools. Serufu is a disheveled space case of a girl, so that fact in of itself doesn’t bother her. But the fact that she can’t hang out with her bestie anymore definitely does. How does she plan to solve this? By building a bench. Obviously.

Let’s back up a moment; Do It Yourself! is the latest from Pine Jam, a fairly low-key studio that usually only puts out one or two projects a year. But they’re consistently visually great projects; most recently the trashy but excellently directed action seinen Gleipnir, and then, last year, the stage girl drama Kageki Shoujo!! Those last two are also by this series’ director, Kazuhiro Yoneda, and it’s his first original project with the studio. (And Pine Jam’s first original period since 2017’s Just Because!)

The point is this; the first thing one will notice about Do It Yourself! is that it just looks gorgeous. The art styles are dissimilar, but the free-flowing animation and school life-but-slightly askew setting remind me just a bit of Windy Tales. And the series makes heavy use of a soft but very warm and inviting color palette. I dislike describing things as “cozy” because the term often gets used to paper over the flaws of anime where not much is going on. (Such as, say, DIY’s contemporary Management of a Novice Alchemist.) But it definitely applies here in a real and positive way. There are, crucially, also a few places where it does feel a bit colder. Mostly, these are the areas that lean into its very near-future setting. Purin, for example, has an eye-scanner on her front door, the swarms of drones that ambiently fly overhead certainly offer a very literal overcast to the otherwise warm setting, and Purin’s high school itself—an upscale vocational/technical school where, Purin brags, that she’s learning how to 3D print body parts for surgery—quite literally overshadows Serufu’s. It’s larger and physically surrounds it, being constructed in a U-shape around the smaller building. Regardless, all of this makes the series’ world feel truly lived-in in a way that’s rare enough to be worth pointing out.

These tinges of darker and more mature concerns—the implied class conflict, the proliferation of intrusive technology—are not at the forefront of DIY’s modus operandi, though, and it’s hard to say whether or not the show will ever address them more directly. Serufu is a traditionally spacey (read, neurodivergent) lead for this sort of thing, and if she harbors any resentment toward the obviously-wealthier Purin, she doesn’t show it. Instead, she largely plays the part of the goofball school life lead. It’s an old character archetype, but done very well here, and Serufu has an unconventional but very much still adorable character design that really makes her stand out; covered as she is in bumps and bruises plastered over with Band-Aids. Not to mention smaller details, like the fact that her color palette leaves the inside of her mouth an un-shaded white when she speaks; minute touches, to be certain, but things that a lesser slice of life show would ignore.

As for the actual plot? There isn’t too much of one, yet. A kindly upperclassman (Rei Yasaku, VA Ayane Sakura) helps Serufu out after the younger girl’s bike chain slips and she smashes into a streetlight. Serufu, on the advice of shy and nerdy secondary character Takumi Hikage (Azumi Waki) goes to find her, to offer her a proper thank-you, and instead stumbles on a small wooden shack behind her school, where Yasaku whittles her after-school hours away as the only member of the DIY Club. As we meet her here, she’s making a bookshelf, which Serufu tries to help out with before promptly pulling the trigger too hard on a power drill and careening into a pile of planks.

(I feel the need to throw in somewhere here the fact that Yasaku is introduced by literally Heelys-ing to the site of Serufu’s bike crash, fixing her bike with barely a full sentence swapped between the two of them, and then Heelys-ing away without a further word. That’s the kind of A+ character introduction you don’t get every day.)

What happens next will be familiar to anyone who has ever seen even a single other series in the school club comedy format. You know the drill, they need X more members or the club will get shut down for lack of activity. Etc. Etc.

But sticking to a tried and true plot formula—at least this early on—shouldn’t be taken as some kind of glaring flaw. Instead, what’s obvious even from this first episode is that Do It Yourself! has an extremely strong aesthetic and storytelling sense. Look at, for another example, the wonderful way the show’s “imagination bubbles” are illustrated. Serufu’s daydreams actively shift the art style depending on their contents, going for a dreamy sort of comfort when she fantasizes about sitting on a cloud, a comedic chibi format when she reminisces about the time her mom banned her from doing arts and crafts because she injured herself so much. (And how this led to her taking up drawing as a hobby. And how she used to literally eat crayons. Serufu is a wonderful protagonist.) Occasionally it will pull an even wilder, bolder shift.

This truly is one to keep your eye on. In a way, Do It Yourself‘s relaxed vibe is deceptive; make no mistake, this is one of the year’s strongest premieres. Consider this article a wholehearted endorsement.

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