Seasonal First Impressions is a column where I detail my thoughts, however brief or long, about a currently-airing anime’s first episode or so.

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Rarely do I feel the need to start an article with disclaimers, but this is one of those few cases. The RWBY phenomenon largely passed me by, in its original form as a 3DCG cartoon. I was dimly aware of the much-hyped color trailers, the fanbase the series eventually acquired and the eventual backlash to that fanbase. I was also aware, again in only a broad sense, of its status as Rooster Teeth‘s golden egg, of the deeply sad passing of original series creator Monty Oum, and in a general sense, of its history. I even personally know a number of people who are or were huge fans, including my three younger siblings (this is probably the first thing I’ve ever written that there is a non-zero chance they might stumble upon).

Nonetheless, in spite of all that, RWBY was very much something I just knew about. I never really engaged with it at all, beyond occasionally playing the fighting game BlazBlue: Cross Tag Battle, in which some of RWBY‘s characters appear. (My younger brother bought it for our then fairly new PlayStation 4.) So, when I write about Ice Queendom today, its curious spinoff / reboot / reinterpretation / something at the hands of Studio Shaft, I write about it as a more or less total outsider. I am judging it largely on its own merits as an action anime, not in terms of how faithful it is or isn’t to the original story, which I’m largely not familiar with, or how well it executes some abstract “vision” for the franchise. (Every long-running franchise has such a thing, an ideal, imaginary form that only exists in the minds of individual creators and fans. Rarely is discussing them productive for anyone.)

To me, Ice Queendom is primarily interesting because of that connection to Shaft. As a studio, it’s hard to argue that Shaft aren’t noticeably past their prime, with their biggest impact on the world of anime—the original Puella Magi Madoka Magica—over a decade in the rearview at this point. But that doesn’t mean they can’t still make good things, and they have recently, including both Madoka’s own spinoff Magia Record and another battle girl anime, Assault Lily Bouquet. There’s some pedigree here, and while I’m only broadly familiar with the man’s work, industry lifer Toshimasa Suzuki seems like a solid choice to direct such a thing, too.

But perhaps predictably, it’s more complicated than that. Through a morass of wonky art, confusing pacing, and at least one hackneyed political allegory, RWBY: Ice Queendom‘s first episode(s?) adds up to perhaps the year’s most confounding premiere. Given that 2022 has given us sheer WTF bombs like Estab-Life and Birdie Wing, that’s pretty impressive in its own way, and not all of the surprises here are bad. But suffice it to say, I think you’d have to be a fairly particular sort of person to want to watch this. Even its format is somewhat screwy; Crunchyroll lists the single-video premiere as “episodes 1-3.” God knows what’s going on there.

But upon starting the episode, what struck me first were the character designs. I’ve never seen the original RWBY, but I have seen screenshots and gifs of it—I had a tumblr in the early 2010s, it was practically omnipresent—and while it never struck me as a visual buffet or anything, it at least looked distinct. The same isn’t really true here, with all four of the main heroines being squashed into a frankly rather generic-looking visual mold that seems suited for an anime much less ambitious than this. Over the course of the hour-long premiere special, I got used to it, but it took a while, which is not a great sign. (Also, in an attempt to emphasize their lips, all of the female characters are given what ends up looking a lot like lip gloss. This is a visual trope that bugs the ever-loving fuck out of me.) Occasionally they’re drawn a bit differently (presumably the result of different boarders or even different animators) and look a bit better, but it’s still going to be an adjustment not just for returning fans but for anyone who even vaguely knows what the original series looked like.

^{Some characters take to it better than others. I like how Blake looks, in particular.}

In general, there is a distinct feeling of visual cheapness throughout fairly large chunks of this premiere. The production bubble hasn’t been kind to anyone, and this would not be the first time a Shaft production took a noticeable hit because of it. But whereas Magia Record could get away with lacking polish to some extent by leaning into its abstractness, Ice Queendom mostly does not have that option. The fantasy world here is portrayed mostly in earthen tones, both literally and thematically, and it suffers noticeably from the lacking tactility and spatial definition.

This doesn’t mean there are no visual merits; this episode is pretty good at fun action sequences, definitely. There’s some good directorial work, too, with enough clever uses of manga-style paneling that it might eventually turn into something of a signature piece of visual work for the series. But really, if you’re just here for Sakuga™, there are a couple of real highlights. And in general, the issue is not the lack of quality, it’s the lack of consistency. Some scenes are excellent, and a few even achieve a somewhat surreal, spacey vibe that might dimly remind viewers of certain other Shaft shows, but others are just terrible (there is a very blatant instance of an unfinished animation being looped several times in a row in part 3, for a premiere, that’s a bad sign), and still others float somewhere in-between.

With its production a distinctly up and down affair, that leaves the story to carry the rest of the weight. But, even after having seen the entire premiere, a lot about the world of RWBY remains rather obscure to me. It’s possible this is on purpose, but it might also be semi-by-design, a case of trying to appeal to new arrivals and old fans simultaneously but falling between two stools in the process. (See also; that Pokémon movie I reviewed a few months ago.)

As far as I can tell, RWBY’s setting is defined by the presence of monsters called Grimms, which lack “Aura”—life force, basically—and turn into “Dust” when killed. Dust, as far as I can tell, can be broadly analogued to souls from Dark Souls. It has power of its own, and also seems to be used as a currency.

Grimms are fought by Hunters, which all four of our heroines want to become for various reasons. These are Ruby Rose (Saori Hayami), the bubbly title lead, her doting older sister Yang Xiao Long (Ami Koshimizu), the aloof, proud heiress Weiss Schnee (Youko Hikasa), and Blake Belladonna (Yuu Shimamura), who is a catgirl.

For the most part, they seem like rather simple characters with simple motivations, although Ruby is the only person we really get the full story of here, in that she wants to follow in her late mother’s footsteps as a huntress. Not for nothing is Ruby also the character who works best here, she’s cute as a button but also has a huge transforming scythe-gun thing. It’s hard to go wrong with that.

There are also many other characters introduced here. North of a dozen, if I had to take a guess. We learn rather little about most of them, this early on, although a small handful like honors student / cereal box model (really) Pyrrha Nikos (Megumi Toyoguchi) and the adorably terrifying Penny (Megumi Han) manage to make a decent impact in their relatively brief screentime regardless.

The actual plot? Our girls enroll at an academy for Hunters. I don’t want to say that “Harry Potter packing heat” is the general vibe here, but in spots it kind of is. Much of the specifics of this become the victim of the premiere’s downright bizarre pacing.

There is a pretty incredible moment where, because of a news story, three of our four heroines are discussing how corrupt one “Schnee Corporation” is, only for Weiss, who is the heiress of said company, to introduce herself to the group by overhearing it and taking offense. Was she just standing around eavesdropping? Is this bit of hilarious coincidence from the original show? I honestly have no idea. I’m not entirely sure it’s meant to be as funny as I found it.

It doesn’t really matter, because not long after that scene, our characters—plus a second team of hopefuls—are flung into a forest to take their life or death entrance exam. Here, the show comes to life with properly exciting action sequences and just enough forward plot motion to be compelling. Then, when our heroines pass their exam and are formally grouped together as “Team RWBY”—all of the teams have fun, pronounceable acronyms for names, I suppose—it immediately becomes boring again, focusing on the petty and uninteresting conflict between Weiss and Ruby or other similarly dull character interactions that just don’t mean much of anything because we haven’t gotten the proper time to know these girls, yet. Ice Queendom is frustrating in this way; at several points during the premiere, I was bored to tears, only for it to burst with exciting and fluid visuals or an interesting story tidbit once again, and then again promptly fall back asleep a few minutes later.

It’s actually Blake Belladonna who gets the shortest end of the writing stick, at least so far. Blake has the misfortune of being Team RWBY’s only Faunus—that is to say, a kemonomimi person—and consequently, she is the conduit for this episode’s utterly toothless gesturing toward political commentary. Over the course of the third part of the premiere, she and Weiss get into a big argument about the (pick one) terrorist group / brave freedom fighters / people just doing their best White Fang, who Weiss loathes because they’ve killed people she personally knows, and which Blake used to be a part of.

^{There is a frankly incredible scene where Blake pulls off her bow only to reveal that she has cat ears that look exactly the same as her bow underneath it. It is incredible in every sense of that word.}

There are, I’m sure, ways to handle this that are not completely terrible, but you won’t find them here. Blake and Weiss are treated as simply having a misunderstanding, and Weiss eventually kinda-sorta reconciles with Blake after only a few real-world minutes of self-reflection. Nothing is actually resolved, and Weiss apparent actual bigotry toward Faunus (yes, an anime girl who hates catgirls. Unreal.) is simply brushed aside. (And of course, despite the weird racism angle here, it will not shock you that at no point during the series so far has an actual POC shown up in a noteworthy role, which is just inexcusable.)

On the whole, Ice Queendom is a mess, really. Which is a shame, because there is some good stuff in here. In addition to the visual highlights there’s a neat plot—unresolved here, presumably it’ll be concluded in the next proper episode—where a Grimm that can imitate humans and trap them in mental prisons based on their own insecurities shows up. It’s defeated temporarily by a mysterious character who calls herself a “nightmare hunter.” Her exorcism method involves tying people up with weird purple string.

^{Bondage Joke.}

It’s weird, it’s cool, and it points a way forward for Ice Queendom in general. It’s not impossible that the series will eventually find its legs. And I hope it does, both because I will probably continue watching it somewhat in spite of my own good judgment (I will remind longtime readers that I’m one of the few Blue Reflection Ray apologists, bad production has never scared me off), and because the people who have been ride-or-die for RWBY for nearly ten years deserve a good show, not something haphazard and half-assed.

The Takeaway: If you can stomach the bizarre plotting and wonky production to get to the standout action sequences and some of the weirder stuff, this might be worth checking out. If you’re a lifelong RWBY fan, you’re probably already watching it. For anyone else? I think this is probably a skip, especially with more promising-looking battle girl anime (eg. Lycoris Recoil) on the immediate horizon.

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