Let’s Watch is a weekly recap column where I follow an anime for the course of its entire runtime. Expect spoilers!

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Today we hit perhaps the densest episode so far of Kaguya-sama: Love is War!‘s third season. -Ultra Romantic- has not been shy about plot thickets before this point, so that’s saying something, but we’re introduced to three new characters and two new plotlines here. That’s a lot to take in all at once; enough so that this episode actually has four segments instead of the usual three. (If you wanted to split hairs, you could say the last two are more like two parts of the same segment.)

We open with a pair of familiar faces, though. Mito Iino and Yuu Ishigami are, once again, the characters we’re riding along with for the opening segment. They’ve been assigned to the planning committee for Shuchiin Academy’s cultural festival, making this the second anime episode I’ve covered in a row about that topic. (Although the one in Healer Girl wasn’t a pre-Winter Break festival like this one is.)

But this is Shuchiin Academy, home of the sons and daughters of Japan’s wealthiest and most important families, must of course have a suitably grandiose cultural festival. The planning involved here must be an absurd undertaking, and one does get that sense even though we only see a little bit of it here.

Both leads for this segment have an ulterior motive; Miko, for reasons we haven’t really had explained in full yet, really wants the festival to cap with a roaring bonfire. Ishigami, meanwhile, is trying to impress Tsubame, who is also on the planning committee. Ishigami has dealt with some of these people before, during the sports festival from last season, but Miko very much hasn’t, so she feels rather out of place.

And arguments break out over what the slogan for the festival should be, starting with several….creative suggestions from Ishigami’s ostensible romantic rivals, other boys on the committee.

^{This is probably also the worst the series has ever suffered from the official release’s subpar typesetting.}

I believe this is also our formal introduction to Rei Onodera (Yuuki Takada), yet another member of the committee and one who initially clashes with Miko.

Miko’s able to stand up for herself though—including getting everyone on board for her bonfire idea—which is a nice way of showcasing some character development on her part. Ishigami offering to help is much the same.

The second segment deals with another pair of new characters, Karen Kino (Madoka Asahina) Erika Kose (Ayaka Asai). Well, they’re not new characters exactly. Karen and Erika, in addition to being the stars of the spinoff manga We Want to Talk about Kaguya!, have actually had several small appearances dating back to the beginning of the show. And I do mean the beginning. Karen was actually the very first character to get a voiced line in the entire series, other than the narrator.

Here they mostly go about and interview various folks about the upcoming festival. This includes Tsubame, who gets a little sequence showing off her gymnastic skills, and also mentions that there’s actually a legend associated with the cultural festival.

And later, when they interview Shirogane, he alludes to another tradition associated with the festival. A “prank” usually played by the student council that involves installing a giant papier-mache orb on the school roof.

They also interview Kaguya herself, who they promptly lose their entire minds over.

As the title of the spinoff focused on them implies, the two are both down absolutely horrible for Kags. It’d be enough to make me feel a little bad for them if they both didn’t also spend time swooning over, respectively, Tsubame and Shirogane. They’re fun, and they get a lot of entertainingly wrong ideas about what Kaguya is like.

(The fact that Kaguya is an absurdly prodigal archer and has been chosen to light the bonfire that the cultural festival committee worked so hard to get approved by firing an arrow at it makes their total misfires about her personality a bit easier to understand. Still, knowing what we do about her, they’re pretty funny.)

They also interview the game club, which is mostly an excuse for Love is War to once again show off how weird Chika and her (mostly offscreen) other group of friends are. One of them goes full chuuni while explaining their grand plans for the festival, which is animated like something out of Kill la Kill for presumably no real reason other than because it’s funny.

(This joke is also a nod to the origins of Love is War! itself. It’s a commonly known bit of fan trivia that the ancestral pitch for what eventually became Kaguya-sama was a death game manga.)

And lastly, what would an episode of Love is War be without Shirogane being comically inept at something? This time it’s balloon tying.

I don’t need to tell you that his inability to make funny balloon animals leads to him wallowing miserably on the floor, which nearly guilts Chika into helping him. (A decent chunk of the scene is also shot like a moody drama for, again, no real reason but amusing stylistic clash.)

It is notable that this time, though, he actually leaves before Chika can do her whole demon trainer / mom shtick on him. Instead he keeps practicing on his own, this time in the student council room. Kaguya, who is also there, has a hard time because of this, given all the balloons popping.

Here, Love is War pulls of a neat trick of flipping this usually comedic template—which it’s used several times at this point, including once before in this very season—into Shirogane genuinely reflecting on what he sees as his own shortcomings.

But, of course, Kaguya doesn’t see it that way. To her, this is Shirogane’s charm; a dedication in the face of challenge regardless of what that challenge is, be it large or, as in this case, small. The warm, full smile she gives him (and us, given that the scene briefly switches to his POV), is probably the most sincere we’ve seen in the whole show so far. This alone would justify the entire segment even if it weren’t already pretty good.

Things swing back to the comedic for the episode’s final few minutes, in its final scene.

Initially, it seems like Shirogane’s apparent incompetence here can be explained away by the fact that he was using old balloons. But then he tries the same method with brand-new ones, and they promptly pop as well.

Hang in there, Fujiwara.

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