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The Manga Shelf is a column where I go over whatever I’ve been reading recently in the world of manga. Ongoing or complete, good or bad. These articles contain spoilers.

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What does it mean to be famous?

Like, what does it really mean?

To some extent, that is the driving question behind Oshi no Ko. Billed as an exploration of the dark side of the entertainment industry, it chronicles the brief life and consequent death of one Ai Hoshino, an idol, the center position of a decently-popular group called B-Komachi!

Technically, that she dies is a spoiler. But is it so surprising? The entertainment industry is littered with corpses, both figurative and literal. Burned-out rockstars, child actor has-beens, disbanded indie idol groups, rappers who never made it, abandoned Youtube channels and shuttered TV studios, and on and on. Ai Hoshino is just one of those skeletons. Oshi no Ko centers the curious circumstances around her rise and fall, and how it inspires those who she leaves behind. The series is built around a rather harsh truth; the white hot light of fame burns bright and short. Some people get a second act, most do not.

The entertainment industry is a pretty fucked up one. Oshi no Ko‘s initial thesis is that to participate in it, one must be an adept liar. A seller of fantasies , yes, but what’s not explicitly spelled out but is equally important is that one has to lie to themselves, too. The industry is an ouroboros that devours dreams, and it is only a very rare and lucky few who escape it both alive and with those dreams intact. It is against this rather dire backdrop that Oshi no Ko eventually settles, but how it begins is actually quite far from all this; from the point of view of two idol fans, a chronically ill girl named Serina and the doctor who took care of her.

Ai Hoshino, face of the idol group B-Komachi, is pregnant with twins. Goro, the doctor, who lives in a small town in the Japanese countryside, is in charge of her care, as she’s chosen to keep the children despite the difficulties she’ll inevitably face. He vows to help her as best he can, because one of his patients–the aforementioned chronically ill girl–was a dedicated fan of the idol. Circumstances twist, and he is run down by a stalker and murdered, mere minutes before Ai gives birth. He and his former patient are thus reborn as Ai’s twins; Goro as Aquamarine, a boy, and Serina as Ruby, a girl.

It’s a very strange conceit to use as a launchpad for this sort of thing. It raises a lot of questions and only half-handwaves the twins’ borderline-supernatural talents as entertainers. Things only get more complicated when the very same stalker eventually kills Ai, on her 20th birthday. The young reincarnates’ lives are rocked by the tragedy, and they develop into very different people as a result. Aqua seeks to find his biological father–and possibly kill him, given that he has reason to believe Ai’s death was indirectly his fault–while Ruby seeks to become an idol just like her mother. Yin and Yang, blue and red.

This whole premise is only intermittently relevant. Oshi no Ko really shines when it’s exploring the many, many pitfalls of showbiz. Mangaka Aka Akasaka has said that he prefers to character-write by starting with a broad template and “filling” the characters in over time, but here the characters are so complex that it’s hard to assign any template to them at all. Witness, for example, Akane, a prodigal theatre actress with a fragile personality, a strong perfectionist streak, and an intense affinity for deep method acting. That’s a lot to even pay lip service to with a character, that she–and indeed, basically every major character–can balance all this or something like it in a way that feels natural is pretty amazing.

But that’s a strength, and a strength is meaningless if it’s not in service of something. Oshi no Ko, thankfully, knows what it’s doing. Far more than simply a condemnation of the entertainment industry (with a focus, though not an exclusive one, on acting and idol work), it is an examination of it. As keen as the series is to portray the truly loathsome–such as a recurring producer character–for what they are, it goes through even greater pains to examine the inner lives of each and every one of its entertainers. That is what transmutes the strong character writing from simply a strength into what is almost inarguably the manga’s core. Through its writing, Oshi no Ko is able to explain why these characters want to be famous, and how that desire is exploited by the industry around them. It’s at times a rough and upsetting read.

And I do worry that I’m making this manga sound like a drag through and through. The truth of the matter is that for as much complex character exploration and heavy subject matter it gets into, one trait that Oshi no Ko does share with Akasaka’s more well known manga–Kaguya-sama: Love is War!–is that it knows when to cut the more serious plot developments with some humor. Oshi no Ko is incredibly funny when it wants to be.

And also to this point, in the rare event that someone leaves the entertainment industry alive on-screen in Oshi no Ko, it’s treated as a sad thing but not a bad one. The blow-you-down superstar debut of Ruby’s idol group is contrasted with a brief vignette where we see a former idol quit the business for good. The juxtaposition gives the latter a stunning sense of finality.

But while Mana’s story ends here, it really seems like it’s only the beginning for Ruby and Aqua. Given Love is War!‘s length, it seems a fair assumption to make that any ending to this manga is a long way off.

And look, all of this about the plot and themes and I’ve barely mentioned the art! Akasaka and Mengo Yokoyari–best known as the artist behind Scum’s Wish–make an incredible pair, and the emotional heavy lifting is carried as much by Yokoyari’s beautifully expressive art and the wonderful, clever panel composition as it is the writing. It’d be very hard to capture Oshi no Ko‘s look in an anime, though I’d be fascinated to see a properly-equipped team try anyway.

As for that far-off ending? Who knows, one of the exciting things about manga that are still being published is that they are, in a way, pure potential. Perhaps the next time you read about Oshi no Ko on this blog, it will be about an upcoming anime adaption. Or perhaps a truly shocking volume. Who can say?

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Update, 4/12/23 – If you liked this article, be sure to check out my coverage of the anime’s premiere.

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