How do we keep ending up here?

This past week, the mass of loosely Japanese animation-related Twitter accounts broadly known as “AniTwitter” worked itself into a tizzy over an admittedly somewhat surface-level but harmless article on gaming website Polygon. That article’s author, Kambole Campbell, came under fire from anglosphere magical girl genre fans after the column (admittedly incorrectly) implied that Wonder Egg Priority was innovating in the genre space by dealing with the traumas of growing up.

To briefly satisfy the bloodhounds, yes, this is wrong. One need only to have seen the fairly recent-in-the-grand-scheme-of-things HeartCatch Precure to know that’s not true, and beyond that specific show or even the Pretty Cure franchise in general, the genre has been tackling this subject matter basically since its inception. I would argue that if Wonder Egg Priority makes a real innovation it’s merging that thematic core with an approach centered around surrealistic psychological imagery. Even there, it has forefathers. (That article also mentions Puella Magi Madoka Magica. It’s an obvious comparison, but not an incorrect one. And Madoka too has its own stylistic ancestors, of course, but this should go without saying, nothing exists in a vacuum.) Innovation is often only truly noticeable in hindsight anyway.

But Campbell’s minor error, mostly one of tone, doesn’t really matter here. And beyond the previous paragraph I don’t intend to much discuss the article itself at all, because I don’t think its content is terribly important to this issue. What’s been laid bare by this entire incident, which culminated in Campbell locking his twitter account and thus cutting off a vital source of networking for himself, is the truly dire state of anime fandom on social media.

This isn’t really surprising, if we stop to think about it. Broadly, the more niche a geeky interest is, the more intense its fans are. To abandon anime completely for a moment, look at the MCU. The cinematic universe’s most intense fans are not casual moviegoers, they’re the diehard core of Marvel comic fans for whom the films mark a public acceptance of what was for some time a rather obscure set of narratives. You go back fifteen years and much of the public at large doesn’t know who Marvel’s Thor is, much less the Guardians of The Galaxy.

So with this principal in mind, let’s apply it here. Anime as an entire medium is already a niche interest in the anglosphere, despite a resurgence in popular awareness over the last decade. Outside of mainstream TV shonen; the likes of say, My Hero Academia and a few other such properties whose merch you can find at your local Target, it is even moreso. It is not a surprise then that one of the most intense corners of online anime fan space is what might loosely be termed “magical girl twitter”. People whose passion for the genre runs wide and deep, not just Pretty Cure mega-fans (although those certainly exist), but folks whose knowledge extends back to the birth of the genre. Farther than mine, certainly.

In of itself, passion is a wonderful thing. I started this blog in part out of a desire to share my own. The issue arises when fans who share a niche interest go from appreciative to exclusionary and, in this case, to actively antagonistic. A freelance journalist’s Twitter account being locked is not a minor inconvenience, it is an active, tangible negative impact on their life. “Magical girl twitter”, as I’m calling it here, has harmed a person’s livelihood. Here in retaliation–deliberate or not–for a perceived lack of respect toward the genre and its traditions.

We have to be careful here, because wanting a journalist to be qualified is not inherently a bad thing. In an ideal world, anyone who wanted to pen an article about some anime they liked would have infinite time and resource to do so, and would always produce the absolute best material possible. We, of course, do not live in an ideal world. The pool of writers a website can draw on is limited. The combined frames of reference of those writers is limited. The amount of money a website is willing to pay those writers is limited. And so on, and so forth.

The reality thus is this. Most likely, Campbell’s article came into being because he saw the show, thought it ruled (which it does), and wanted to use the platform that Polygon gave him to hopefully spread the word. I have seen a lot of malice ascribed to his motives, and I find the conclusions many were willing to jump to somewhere between upsetting and just plain confusing. (I cannot count how many times I’ve seen the word “clickbait” over the last two days. Sidebar here: all journalism written on the internet is clickbait. Clicks are how we pay for, y’know, groceries and such.)

In some ways though, this is the logical endpoint of the mindset that any commentator on the medium must be This Qualified to write their work. As the traditional western otaku gatekeeping structures have broken down, anime has become more accessible to anglophone audiences than ever before. Thus, pure, experiential knowledge–How Much Anime You’ve Watched–has become the last refuge of those who think that the broadening scope of who is watching and enjoying anime is a bad thing.

Part of this is just a failure to understand a basic truth of art. No two people experience the same works in the same order or in the same way. One’s “experience of art” is wholly unique. Seeing, just as a vaguely-relevant example, Madoka Magica before Sailor Moon is different from seeing them in the reverse order. Seeing any entry in the storied Cutie Honey franchise before you saw either would influence your perception of both, and the same is true in whatever order you care to put these three examples in. This is part of why people simply disagree on interpretation and even just the quality of a given work in the first place.

Artistic canons, then, eventually arise from broadly agreed-upon interpretations or at least points from which interpretations may emerge. It’s important to acknowledge that they are not objective truths, but rather groups of shared experiences. Niche knowledge becomes codified by those who have the most of it, and a consequence of this is that some opinions become an easy way to identify someone as not being “in the know”. In the case of magical girl anime, almost anything that positions Madoka Magica and its imitators as diametrical opposites to older works in the genre is one of these. Sadly, it is then all too easy to think of the “not in the know” person as an outsider here to besmirch the good name of magical girl anime. (Or whatever else you care to name.)

I don’t think those making these assumptions have bad motives, to be clear. I have been on the receiving end of enough nightmarishly dull conversations about how Madoka Magica was the first thing to “deconstruct” magical girl anime that I can absolutely understand finding such talk infuriating. I too understand the impulse to correct someone when they seem to be buying into (or worse, spreading!) a badly-informed talking point. What I do think is bad is the actions that this attitude leads to if taken to an extreme. One Twitter account being locked is one thing, but the exclusionary attitude underlying much of the discourse here is the same mentality that, combined with a noxious cocktail of reactionary politics that is also very much present in some parts of the anime fandom, fueled the GamerGate fiasco a decade ago. No one should want more of that.

The people behind this specific incident likely had only the best of intentions; defending the reputation of the magical girl genre which is often unfairly maligned. But we must be mindful of how this interacts with the internet at large. It would not be difficult at all for a reactionary group to co-opt this sort of outrage flareup for their own ends. I think I speak for every rational anime fan when I say that that is firmly not what we want the future of our medium’s fan spaces to look like.

I look again to what the likely origins of Campbell’s article were; a simple attempt to put more people on to a series he thought was worth watching. Even if we take it as a given that he made mistakes in the process, did he actually do anything wrong? I would say not. Intent matters here. It is obvious from any even remotely considerate reading of the article that there was no active attempt to deceive, discredit, or defame anyone or anything. At its absolute worst, the article is maybe slightly shallow. Certainly, it’s nothing that warrants the hugely disproportionate negative response Campbell got on social media. Which, as we’ve gone over, is both personally damaging to the journalist and just unproductive in general.

So what is the best way to counteract potential bad information in a piece like this without causing its author harm? Speaking generally, I advocate response articles (something of a lost art, honestly) for this kind of thing. They are better for the productive purpose of educating and expanding the horizons of anime neophytes. Twitter threads if carefully maintained can also be a solid tool, but especially for owners of larger accounts, this risks accidentally painting a target on the author’s back. Care must be taken in general, as the goal of artistic commentary, and indeed, commentary on that commentary, should always be to foster greater understanding between people. Social media outrage, by contrast, has the exact opposite effect. It turns both fans and the journalists themselves away from the medium and from each other, something nobody should want.

I’ve confessed before that I loathe writing articles like this. They’re not any fun, I always feel like I’m scolding people, and they’re not even remotely indicative of my broader work. Yet, I sometimes feel obligated to. If I can leave even one person just slightly more considerate and constructive at the end of this article than they were at the beginning, it’s well worth it. And to head off at the pass any accusations of self-righteousness; it’s not like I’m immune to this either. I’m definitely as guilty of occasionally jumping down folks’ throats as anyone else. I think it’s important to recognize that it’s at best a bad habit and at worst an active detriment to the medium I love.

So please, let’s all try to be just a little nicer, more charitable, more compassionate to each other? The artists, fans, and writers of generations to come will thank us for it.

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